This smiley face belongs to a Welsh cheddar cheese maker named Susan.
She makes her world famous Blaenafon Cheddar Company cheeses in South Wales, in a town that is also a World Heritage site.
“Everything we use in the cheese is Welsh,” Susan explains. “The cheeses tell a story and they’re all hand-made.”
One cheddar is oak-smoked, another is Welsh ale-and-chilli-spiked. There’s one spun with traditional mustard and leek, and a seasonal gem with bits of Christmas cake thrown into the mix.
But Susan and her small family-run Blaenafon Cheddar Company are best known for what she calls her “everyday” signature cheddar, Pwll Mawr, which is covered in black wax and aged 300-feet down in the local coal mine (the Big Pit, which is now a mining museum), the perfect use of the decommissioned mine’s constant, cool temps.
Uh oh: Cheddar depression!